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WEBSITES ARE CRITICAL
By
Rafael Aquino
Published October 6, 2021
As a management company, communication has always
been a component of success. However, many factors can affect
communication, from how the Board wishes to communicate to the
community's or the overall communication setup. Over the years,
we've realized that communities often have issues because of their
residents' lack of communication/information. Before the website
requirements were enacted, we recommended websites to improve
transparency. Over time, we understood what owners were looking for,
and through an easy-to-access platform, we established one method of
communication which improved performance and owner satisfaction. At
first it was a struggle; many communities did not agree with the
expense or the benefits of making such documents readily available.
After the legislation passed, adoption through enforcement grew, and
our board members also benefited as their managers became more
productive as all traffic was redirected to the websites.
A community website is meant to provide owners
with 24/7 access to their community files. It's meant to provide
transparency through Community awareness. The possibilities are
endless, and through this mandate, board members should take the
opportunity to budget accordingly to give their homeowners a virtual
experience that will set them apart from other communities,
enforcing transparency and minimizing concerns.
We've seen the value this tool brings, from
awareness to openness to visibility through the click of a bottom.
Even if not within the mandate requirements, we continue to
recommend it as it enhances the overall experience in a day and age
where technology is everywhere. Time will only enhance this
experience for all users.
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As the Co-Founder and CEO
of Affinity Management Services, Rafael P. Aquino leads his team to
redefine excellence. They serve community associations
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and effectively with
dedication and passion. Rafael’s energy and positive
spirit is the foundation of Affinity Management
Services’ company culture, which instills enthusiasm and
excitement when providing expert advice to its board
members and relieving the day-to-day burdens of running
a community association.
Since 2007, Rafael has
developed a work culture that values responsive and
high-quality services. He has led his team by following
a proactive vs reactive philosophy. The same approach
Rafael instills in the day to day operations of each
association. Today, Affinity Management Services
maintains its success and benefits as a result of the
foundation Rafael has built and continues to foster by
providing educational seminars, continuing education
classes for association managers and board members
alike.
Rafael and his team help condominium and homeowners’
associations save money and improve their communities.
His calm, personable, and service-oriented nature helps
him to establish strong relationships with ease. Rafael
is known as a sincere and honest leader who looks out
for the best interests of his clients and communities,
and he strongly advocates for their needs. His role
requires coordination and communication, as such he
takes logical and intelligent steps to approach
challenges head-on.
As a graduate of Florida International University’s
electrical engineering program and a licensed community
association manager, Rafael’s education and skills equip
him with unique insights to tackle complex problems
through critical thinking. He understands how each
component within a system works together in order to
effectively arrive at solutions, techniques, and
conclusions. Therefore, as he manages the multiple
challenges of running a community association management
company, he understands how each property is its own
unique system and tailors’ specific services to assure
that all their needs are met.
For more information about Rafael P. Aquino and Affinity
Management Services please visit
www.ManagedByAffinity.com or call 1-800-977-6279
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Doral Office: 8200 NW 41st ST
Suite 200
Doral, FL 33166
Broward Office: 150 S Pine Island RD Suite 300
Plantation, FL 33324
O: 800-977-6279 ● F: 305-325-4053
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