By Rafael Aquino

Published October 6, 2021  


As a management company, communication has always been a component of success. However, many factors can affect communication, from how the Board wishes to communicate to the community's or the overall communication setup. Over the years, we've realized that communities often have issues because of their residents' lack of communication/information.  Before the website requirements were enacted, we recommended websites to improve transparency. Over time, we understood what owners were looking for, and through an easy-to-access platform, we established one method of communication which improved performance and owner satisfaction.  At first it was a struggle; many communities did not agree with the expense or the benefits of making such documents readily available. After the legislation passed, adoption through enforcement grew, and our board members also benefited as their managers became more productive as all traffic was redirected to the websites.


A community website is meant to provide owners with 24/7 access to their community files. It's meant to provide transparency through Community awareness. The possibilities are endless, and through this mandate, board members should take the opportunity to budget accordingly to give their homeowners a virtual experience that will set them apart from other communities, enforcing transparency and minimizing concerns.


We've seen the value this tool brings, from awareness to openness to visibility through the click of a bottom. Even if not within the mandate requirements, we continue to recommend it as it enhances the overall experience in a day and age where technology is everywhere. Time will only enhance this experience for all users.

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As the Co-Founder and CEO of Affinity Management Services, Rafael P. Aquino leads his team to redefine excellence. They serve community   associations   efficiently

and effectively with dedication and passion. Rafael’s energy and positive spirit is the foundation of Affinity Management Services’ company culture, which instills enthusiasm and excitement when providing expert advice to its board members and relieving the day-to-day burdens of running a community association.


Since 2007, Rafael has developed a work culture that values responsive and high-quality services. He has led his team by following a proactive vs reactive philosophy. The same approach Rafael instills in the day to day operations of each association. Today, Affinity Management Services maintains its success and benefits as a result of the foundation Rafael has built and continues to foster by providing educational seminars, continuing education classes for association managers and board members alike.

Rafael and his team help condominium and homeowners’ associations save money and improve their communities. His calm, personable, and service-oriented nature helps him to establish strong relationships with ease. Rafael is known as a sincere and honest leader who looks out for the best interests of his clients and communities, and he strongly advocates for their needs. His role requires coordination and communication, as such he takes logical and intelligent steps to approach challenges head-on.

As a graduate of Florida International University’s electrical engineering program and a licensed community association manager, Rafael’s education and skills equip him with unique insights to tackle complex problems through critical thinking. He understands how each component within a system works together in order to effectively arrive at solutions, techniques, and conclusions. Therefore, as he manages the multiple challenges of running a community association management company, he understands how each property is its own unique system and tailors’ specific services to assure that all their needs are met.

For more information about Rafael P. Aquino and Affinity Management Services please visit or call 1-800-977-6279

Doral Office: 8200 NW 41st ST

Suite 200

Doral, FL 33166

Broward Office: 150 S Pine Island RD Suite 300

Plantation, FL 33324

O: 800-977-6279 ● F: 305-325-4053

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